Exhibition and Web Promotion
How to get purchasing information? Now that we have no offices abroad and no sales staff to be expatriated regularly, we collect information from Brush Machine exhibitions (right now the GM is in Russia to participate in a brush machine show), and web promotion. Web promotion is increasingly popular nowadays, and according to my experience it is useful. Both exhibition and web promotion need money input, and I think exhibitions will take more money obviously. The question is that which channel brings more orders to us? How is the ROI? In fact this is the analysis I want to do. It would not be difficult to make this study, if I could get the relative data. The result may help us to make the decision which channel deserves more investment.